World Hunger is on the rise; yet, an estimated 1/3rd of all food produced globally is lost or goes to waste. In an age where almost one billion people go hungry globally, this is unacceptable. Food embodies much more than what is on our plates. It is, therefore, important that we recognize, appreciate and respect the value of food. We all have a part to play in reducing food loss and waste, not only for the sake of the food but for the resources that go into it.
At Thalappakatti, we feel the same way. More often than any of us would like to admit, there has been an edible portion of our consumption that has been lost or gone to waste. It’s about time that Dindigul Thalappakatti, as an organization at the forefront of the South Indian food scene, takes a stand and Say No to FLW (Food Loss and/or Waste). Less food and food waste would lead to more efficient land use and better water resource management with positive impacts on climate change and livelihoods.
This is where our Clean Plate Challenge comes in. At a press conference held recently, we were proud to announce the inauguration of this challenge. In attendance were dignitaries from all walks of life – the Madras Mylapore Round Table 3 and the Madras Mylapore Ladies Circle 4 had representatives present at the gathering. As can be seen in the photograph taken at the event, beloved actor Vaibhav Reddy and our very own Managing Director Nagasamy Dhanabalan were also in attendance.
So what’s all the fuss about?
For many people on the planet, food is a given. But for the staggering more than 820 million people who are hungry, food is not a guarantee. Starting from the 1st of October and running all the way to the end of the year, Dindigul Thalappakatti will be hosting our own Clean Plate Challenge to help the movement.
What exactly is this ‘Clean Plate Challenge’?
To not only do our little bit in the wide field of food preservation, but we are also looking at another cause of grievance around the world – cancer. When you walk into any of our restaurants, or just about anywhere food is consumed for that matter, please ensure that there is no wastage whatsoever – in other words, everything that’s edible is to be eaten!
For every Clean Plate, we will be donating a small amount toward cancer awareness, research, and treatment for the underprivileged.
Great! How do I help?
Just walk into any of our restaurants and go about it the way you would normally. Order what you need, eat everything you can, pay for your order and be on your way. Our Captains would make note of each and every Clean Plate that they come across and proceed with the necessary process.
However, for those willing – once you’re done, you can also take a photograph of YOUR Clean Plate, post it on social media and tag us along with the hashtag #CleanPlateChallenge. We’ll try and repost as many as we can!
All in all, we don’t need to tell you how serious the issue of food loss and food wastage is, nor do we have to reiterate the importance of cancer awareness, research, and treatment. Both are part of a reality that we as a species do face today and need to tackle before it grows out of control. The Clean Plate Challenge is our own little way of trying to make a difference. We all can, and should, do whatever little that we can in order to make a difference.
Credits: Food Loss and Food Waste by The Food and Agriculture Organization of the United Nations.